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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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Rule Boston Camera Summer Used Gear Sale!

Check out our eBay store or email Adam directly (adam@rule.com) for hot, hot deals on used cameras, lenses, and accessories!

Current headliners:

Canon C300 (Mark I EF Mount)

Sony HXR NX5 Camcorders

Canon 24-70 Mark II Lenses

Redrock Micro Remote Wireless Follow Focus

Looking for something else? Just ask Adam. We might have it!

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Professional Video Production Cases, USED, For Sale

WE’VE GOT USED PRODUCTION CASES FOR SALE! Stop by the Production Outfitters Store for a look at our large inventory of big and small cases from top manufacturers A&J, Pelican and Thermodyne.

Condition varies by case, bargain-priced, all sales are final.

Stop by for a look. Questions? Contact adam@rule.com, but Adam encourages you to stop by, take a look and grab a case before they’re gone.

P.S. They also make great furniture.

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NOW TAKING PRE-ORDERS for the NEW Panasonic AU-EVA1 Compact Cinema Camera

Panasonic announced it’s new AU-EVA1 Compact Cinema Camera at Cine Gear, and we’re pretty excited about it.  In fact, we’re taking pre-orders in sales with a $500 non-refundable (but, transferrable) deposit to get a space in line! Contact sales@rule.com or contact 800-rule-com (Mon-Fri) for details. Delivery expected this Fall, and we’ll be adding it to our Rental inventory as soon as it’s available.

Among the EVA1’s features:

Super 35, 5.7K, Dual Native ISO, VariCam colors, V-log and V-gamut, 4K60P / 2K240P, 422 10-Bit processing with 400mbps recording, SD Card Recording and in the future, 5.7K RAW Output.

The EVA1’s size and weight make it a great choice for handheld shooting, docs, commercials, and music videos (and it’s gimbal-friendly). 

Price is $7,345. Click here for specs, and stay tuned for more details.

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Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

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Rule Boston Camera Welcomes Dan Gruenpeter

Boston, MA, March 17, 2017 – Rule Boston Camera, New England’s premiere source for professional video and audio equipment rentals, sales and service, welcomes Dan Gruenpeter as Business Development Manager.

In this new role, Dan will be responsible for establishing new business relationships and reinforcing existing ones.

Prior to joining Rule Boston Camera, Dan spent over 13 years in the Film & TV production industry, working internationally for AbelCine, Canon Australia and ARRI, to name a few companies.

Born in South Africa and raised in Australia, Dan attended the University of New South Wales in Sydney, majoring in Human Resource Management and International Relations. He has also spent a number of years residing in both the UK and USA.

“We are so excited to bring Dan’s knowledge and experience to the New England market. In his career, he has demonstrated a very real talent for helping his clients grow their businesses. In conjunction with the breadth of capabilities and services we offer at Rule, Dan will be very popular, I predict!” says John Rule, President of Rule Boston Camera.

To connect with Dan Gruenpeter, contact gruenpeter@rule.com or 800-rule-com.

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Coming Soon to Rule Boston Camera

Watch what’s coming soon to Rule Boston Camera.

Stay tuned for details on Tuesday, February 21st, and check our daily feed on Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. Tune in to our IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

Contact us via email or call 800-rule-com. We’d love to hear from you!

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Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, InstagramTwitterGoogle+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at answers@rule.com or 800-rule-com.

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CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

pan-varicamlt-pro-1-600x600

Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com