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Zoom Through April Lens Special

Take advantage of our lens specials all month long from April 1st to 30th! Rent one of the Canon or Zeiss lenses below and get the other one FREE! Or take 30% off the Angenieux EZ-1 or Zeiss 21-100mm Lightweight Zoom Lens. Email Rentals or call us at 800-rule-com to book your lens deal, and click here for more details.

Rent one of these Canon or Zeiss lenses and get the other FREE:

Canon 30-105mm + Canon 15.5-47mm PL/EF Mount Zooms

Both lenses rival best-in-class zoom magnification and mid-range focal lengths for the Super 35mm format and are engineered to offer superb 4K optical performance.


Zeiss 28-80mm + 70-200mm PL/EF Compact Zooms

You’ll get full-frame coverage with the Zeiss 28-80mm and versatility for a wide range of creative options with the 70–200mm.

Or you can opt for 30% off your rental of either or both of these lenses:

Angenieux EZ-1 30-90mm | 45-135mm PL/EF Zoom

The EZ-1 is a standard zoom lens with a zoom factor of 3x, its focal range and aperture are set to 30-90mm F1.9/T2. By exchanging the rear lens group, the lens becomes a 45-135mm F2.8/T3 for FF/VistaVision format covering an image circle up to 46mm diagonal.

Zeiss 21-100mm Lightweight PL/EF Zoom

The Zeiss Lightweight Zoom LWZ.3 Lens with focus markings in feet features a 21-100mm zoom range, making it a one-size-fits-all alternative for the budget-conscious. The lens is optimized for digital cinematography whether on a DSLR or cinema camera, and will cover image sensors sizes up to Super 35mm.

Contact rentals by email or phone at 800-785-3266 for details or to book your lens deal.

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Squeaky Clean with Pancro Professional Lens Cleaner

Haley’s Production Outfitters expendables pick of the week is the Pancro Professional Lens Cleaner in a 4 oz. spray bottle (travel size!). A great overall lens cleaner, it’s perfect for removing smudges, it doesn’t streak or leave a residue, and it dries fast. Pick up a few next time you stop by and add a bottle to your camera bag, travel bag, etc. Noteworthy: Pancro reports that their lens cleaner was “judged the hands down best lens cleaning solution at the Camera Assistant Olympics a few years back.”

You’ll find all kinds of useful products in our store, such as Gaff and Camera Tape in all colors and widths, Slates, Lens Cloths, Gels, Gloves, G-Drives, Cables, Batteries, Hats, Changing Bags, Dulling Spray, Kodak Color Separation Chart, Setwear EZ-Fit Gloves, Surefire Flashlights and Holsters, Tiffen Filter Pouches, Velcro, Rosco Gels, cool hats, t-shirts, books and more. Interested in a specific product? Click here to ask Haley.

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Go Creative Show 1 Million Download Celebration

Don’t miss The Go Creative Show’s celebration of their one million downloads with a live podcast at the Podcast Garage on Thursday, Janaury 18th starting at 6pm.  Host, Ben Consoli and producer, Matt Russell, welcome special guests Matt Workman (cinematographer and founder of Cinematography Database) and Rob Bessette (colorist) for a live panel discussion on video and film industry trends and predictions for the new year. Join the festivities with food, drinks (complimentary beer from Mighty Squirrel!), prizes and surprises. We’ve been proud supporters of this engaging industry podcast, and we’re thrilled to raise a toast to their 1 millionth milestone! We’ll see you there!

Doors open at 6 p.m. for a pre-show mingle with food and refreshments. The live show begins at 7:30 p.m. Tickets are free and required to attend this event. Click here to get your free ticket via their Facebook event page.

Complimentary beer for this event is provided by Mighty Squirrel (we love their motto to “Celebrate BIG MOMENTS” — like this one!). Cheers!

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Now Renting! The Avenger D650 Junior Boom Arm

Who doesn’t like constructing that perfectly-executed, overhead shot of a beautiful plate of food?

I’m a sucker for one — that’s for sure! It seems like this type of shot is becoming a “go-to” look for many new shows especially when highlighting all sorts of products.

Camera mounting aside (that’s an entirely different issue), lighting this type of setup can be tricky. C-Stands, Speed Rail, Clamps, and Mounting Hardware can be clumsy and take up valuable space on set. However, with the Avenger Junior Boom Arm in our rental inventory, things just got a little easier. From Quasars to SkyPanels, the Junior Boom Arm can handle it all. Just mount the light and extend the arm to your desired setup.

I’m looking forward to seeing what our clients come up with and how they’ll end up using the Boom Arm on set.

-Dylan Law, MoVI Tech and QC/Logistics


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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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Rule Boston Camera Summer Used Gear Sale!

Check out our eBay store or email Adam directly ( for hot, hot deals on used cameras, lenses, and accessories!

Current headliners:

Canon C300 (Mark I EF Mount)

Sony HXR NX5 Camcorders

Canon 24-70 Mark II Lenses

Redrock Micro Remote Wireless Follow Focus

Looking for something else? Just ask Adam. We might have it!